Nurse On Call required a modernized corporate identity that allowed the company to maintain established brand equity, while still carrying certain nuanced elements from it’s parent company, Brookdale.
Facing pushback from brand advocates, in light of its corporate acquisition, my major task was to embody the core value of the company’s original positioning and reintroduce its new vision through a unique identity. An identity that spoke to the virtues of it as a trusted home healthcare provider as well as a corporate partner. 
The final visual identity system contained fully responsive website, print collateral and the mnemonic mark that can be seen on all digital platforms.
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