The new brand identity for The Metropolitan Opera was created by Pentegram NY. During this time I was part of an in-house team implemented to apply the new identity system to all marketing materials for the 06–07 season. Following the initial rebrand, evolving the system for the 07–08 season was a key directive. During this time I had the opportunity to work with notable visual artists such as Julie Taymor and Annie Leibovitz. The work below is from this season.