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For Jack Daniel's 161st birthday, south-eastern artist, Herb Williams was selected to break a wold record of largest glass bottle mosaic. The piece was to be built with Jack Daniel's newly released bottles while being recorded from an overhead camera. Said artist approached artist/designer Hart Armstrong to design and build a master 30-foot floor grid out of the iconic Jack Daniel's portrait. The grid was constructed to consist of 2,120 squares, then broken into 5-foot panels to be reconstructed by the artist on the day of the event in NY.