70,000 Miles of Adventure
As people started to travel again in late 2020, the prospect of boarding a plane was still rather daunting. Research indicated that more and more people were jumping into the family station wagon. So, to help promote Firestone's newest brand of tire and seize upon this moment in time, a kit was assembled to solicit organic response from select travel influencers. The kit came equipped with an old school national map that outlined six American road trips, a captain's hat and binoculars, three dry-erase bingo games for the kiddos and even a bandana for the family dog.