Crossfit Gulch
Original font and logo were developed for Cross-fit Gulch, a new gym located in the trendy Gulch neighborhood of Nashville. A mural was also created for CFG interior that would enhance the gym’s social media potential by inviting members to pose within it. All interior corners were then painted with cross-hatching bars to colorfully brand the entire environment — Superman's Hideout (from the 1978 movie) was the underlying thematic.