4th Wall Collective is an L.A. based business that leases and sells fine art, also producing custom art and design. The most important aspect of this business is that they perpetually change and expand their collection with trends and fads, keeping up with the constant flux of the art world. The graphical identity for the company was designed to morph into different shapes and forms, allowing it to exemplify this very important aspect of the business.
The guerrilla posters are meant to create an emotional connection and stimulate awareness of the brand on a cultural level while not being invasive on a marketing level.
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