The Dog Identity

This work was designed by Hart Armstrong as a private freelance designer

The Dog of Nashville is a sausage purveyor in Hillsboro Village. The brand is meant to target college kids from nearby Vanderbilt campus. The voice used in promotions, t-shirts, and at various local functions is meant to function as youthful satire. This allows the business to standout in a competitive landscape of fun (yet tame) hot dog vendors across the city.
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