The Dog Identity

This work was designed by Hart Armstrong as a private freelance designer

The identity of The Dog, simply put, is the color pallet of red, yellow and black. The "select" menu items are used as super graphics to add a designed aesthetics as well as promote the restaurant's creative food choices. The "Voice of the Dog", used in outside promotions, t-shirts, and at various local functions, has become a sort of underscoring knob joke; to give the business an edgy personality in the competitive landscape of fun, yet tame, hot dog vendors across the city.
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