Christian Women's Job Corps TN identity was built around the idea of optimism. Within the logo, a gradation from dark to light can be seen, giving the graphical insinuation of coming out of the "darkness" into the "light". The super graphic was an expansion of this idea into color (seen in stationary suit), creating a dawn effect with the staple circles from the mark. The idea of "light" is again portrayed in the poster series to relay the concept of optimism and hope.
Art Director/Designers: Hart Armstrong, Mark Arnold
Copywriting: David Smith